About Us
Our Great Grand Father Shri Attar Syed Hussain , the pioneer of agarbatti presenting agarbatties to Shri. Pandit Jawaharlal Nehru, then Prime Minister of India.
HOW IT ALL STARTED
The Oriental Family has played a pioneering role in the incense industry in India with over 130 years of manufacturing that has passed on through five generations. Not only are our incense sticks, attars, perfumes,bakhoors, dhoop sticks and cones extremely popular in India, but we are also a leading exporter to several other countries. Sri Lanka, for instance, is one of our hugest markets and Oriental Mogra which is one of our flagship brand of incense sticks is a household name in the island nation.
Attar Syed Rahman Hussain
Attar Syed Rahman Hussain, founder of The New Oriental Agarbatti Co. at our head office. He was one of the biggest names in the Agarbatti Industry and his legacy still continues. His vision still lies clear in the minds of the 5th generation of the perfumery family who strive hard to continue the legacy of providing quality fragrance products.
AS Mustafa Hussain, AS Mujtaba Hussain, AS Muntaha Hussain Salman, AS Murtaza Hussain.
THE 4 PILLARS OF THE ORIENTAL HOUSE
"The 350-odd units in our city account for over 70 percent of the country's produce,105 million sticks - a year," says A.S.M. Hussain Rizwan 49, a fourth-generation perfumer and president of the All India Agarbathi Manufacturing Association. His great-grandfather, Attar Syed Omer, was a pioneer in agarbathi manufacturing in the late 19th century, and Rizwan's father was the first to carry this heritage overseas. "In the early days, a mixture of natural herbs, civet extracts and essential oils was put into specially-made charcoal burners to spread the aroma," he says. Understandably, this was tedious and time-consuming and the need for something easier sparked off the prototype agarbathi. "Dasangam paste (made of precious wood, essential oils and herbal extracts) mixed with charcoal and a binding agent called jigat, was ground to a powder consistency. This was then rolled on bamboo sticks to create the first oodubathis, as they were called in those times." he says -INDIA TODAY, January, 2009.
THE FIFTH GENERATION
As a 5th generation manufacturer, our vision is not just to create products; it is to create experiences that resonate with the evolving sensibilities of our customers. We aspire to redefine the incense industry by introducing innovative blends, captivating fragrances, and sustainable practices that reflect our dedication to both quality and environmental stewardship.
Join us on this fragrant journey as we ignite the passions of the past, infusing them with the aspirations of today, and paving the way for a future where every breath is an ode to the harmonious balance of heritage and innovation.